How to Give an Elevator Pitch that Leaves Them Begging for More - And Why You Need One
We’ve all been there: you’re in an elevator with your boss, and the doors open on the floor where her office is. She steps in, and so do you. This is your chance to shine! You start to introduce yourself, but before you can even say your name, she interrupts and asks what you do. You freeze.
Afraid of sounding boring or unprofessional, you stumble over your words as you try to give a 20-second elevator pitch that will make her want to hear more. Don’t worry — we’ve got you covered. In this article, we’ll teach you how to give an elevator pitch that will leave them begging for more.
An elevator pitch is a short, sweet and to-the-point speech that tells someone everything they need to know about you and your business in a matter of minutes. It’s the perfect opportunity to make a great first impression and show someone that you’re an expert in your field.
What is an elevator pitch?
You’ve only got a few seconds to make a great impression, so make them count.
An elevator pitch is a brief, persuasive speech that you can use to introduce yourself and your business. It should be short enough to deliver in the time it takes to ride in an elevator, hence the name.
An elevator pitch should outline what your business does, who your target market is, what makes you different from the competition and what you hope to achieve with your business. It’s a great way to quickly pique someone’s interest in your business and leave them wanting more.
And who knows, that person you deliver your pitch to might just be the one who helps you take your business or life to the next level. And while the asker may not be interested in investing in your business, they may know someone who is. aLearn how to give an elevator pitch that leaves them begging for more.
How to craft an elevator pitch
You never know when you might have the opportunity to give your pitch, so it’s important to be prepared.
Focus on the key points. What’s your company’s story? What do you do? Why are you the best at it? These are all important questions to answer in your pitch. You’ll also want to practice so you can deliver it with confidence.
Remember, the more rehearsed you sound, the more confident you’ll come across. And confidence is key when trying to make a good impression. When crafting your pitch, start by introducing yourself and your company.
Next, explain what you do in a clear and concise way.
Finally, tell your listener why they should care. Why is your product or service the best solution for their needs? What sets you apart from the competition?
Be sure to answer these questions in 30 seconds or less, and you’ll be on your way to a successful pitch!
Keep in mind that your elevator pitch is not a full-blown sales pitch — you’re just giving them a taste of what you have to offer. Be prepared to answer any questions they might have, and always stay positive!
How to deliver an elevator pitch
When it comes to your elevator pitch, it’s important to keep in mind your audience.
Who are you speaking to? What do they want to know? Tailor your pitch accordingly.
You want to be clear, concise and interesting — but most importantly, you want to make them want to hear more. Practice makes perfect, so start rehearsing in the mirror (or better yet, in front of a friend) until you have it down pat.
And lastly, always be prepared. You never know when opportunity will knock, so make sure you’re ready to take advantage of any chance that comes your way. Here’s an easy template to follow.
Start by introducing yourself and your business in a clear and concise way.
Next, explain what it is you do in a way that’s easy to understand.
Let them know what the benefits are for them. Why should they care? What’s in it for them? By emphasizing the benefits, you’re more likely to pique their interest. Be sure to have a clear call to action and a way for them to get in touch with you.
PRO TRIP: Always be prepared to adapt it to the person you’re speaking to. Not everyone will be interested in the same thing, so make sure you tailor it accordingly.
Elevator pitch examples
In order to make a great first impression, you need to be able to give a great elevator pitch.
This is your opportunity to really impress someone and make them want to learn more about what you do. It needs to be to the point, interesting and leave them wanting more.
You’ll want to start with a hook that will capture their attention and make them want to hear more.
Then, briefly explain what your business does and what makes you unique.
Finally, explain the benefits of working with you or using your product or service.
Here are a few examples of great elevator pitch introductions:
“We’re the new kids on the block, but we’re shaking things up in a big way.”
“We’re changing the way people think about skincare.”
“We’re making it easy for people to eat healthy.”
“Hi, I’m Sarah. I’m a designer and I love creating beautiful things that make people happy.”
“I’m an event planner and I specialize in weddings. I love bringing people together and creating memories that will last a lifetime.”
“I’m a web developer and I’m passionate about creating user-friendly websites that are both beautiful and functional.”
Let’s face it, creating an independent income is key
No matter who you are, what you do or what your passions are, it’s always important to have financial security. I’m not just talking about having a lot of money in the bank, I’m talking about having control over your life and your future.
That’s why learning how to give a knockout elevator pitch is so important, whether you’re interested in starting your own business or not.
When crafted and delivered well, an elevator pitch can leave a listener eager to find out more, which is why it’s so important to take the time to perfect this key piece of networking and business communication.
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